DUNCAN HOY

is a British-born leader who’s called the Netherlands home for over 20 years. A former Gurkha officer turned McKinsey consultant, he transitioned to food retail, holding leadership roles at C1000, Jumbo, Tesco, and PLUS. As CEO of PLUS, he steered the company to growth and led a game-changing merger with COOP. Known for turning strategy into action, he blends sharp analysis with strong leadership to drive change. Off-duty, he’s in the woods near Utrecht with his wife, three teenagers, and a German Shepherd named Harper.

MATTHIJS MOEKEN

loves cracking complex problems with creative, elegant solutions. With 20+ years in marketing and commercial roles - from Danone and Albert Heijn to leading brands like C1000, Jumbo, and Plus - he’s built a track record of award-winning strategies and market growth. He’s shaped brand and commercial strategies for Bunq and e-luscious, blending data, tech and storytelling to drive success. When he’s not problem-solving or being the class parent for his two sons, he’s tearing down a mountain on a snowboard, bike or hiking boots.